Jump Response

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NAHT /// direct mail

On behalf of SFS Jump were asked to produce a direct mail shot targeting circa 50,000 members of the NAHT.

Skipton is the UK’s 4th largest building society, a mutual organisation owned and run on behalf of members. The implications of the 2008 financial crisis and low interest rates have meant that the savings market is extremely competitive. So creating a point of difference in the consumer’s eye is more important than ever. However research showed that customers would accept slightly lower rates if they had more access, no penalties and convenience.

The brief was to educate the customer to have a savings goal, large or small, and making saving appeal to a younger audience – whilst also creating engagement with branch staff to deliver the campaign.

What we did

///   Produced a creative concept which balanced brand messages with produced benefit – savings rate

///   Created a multi-channel campaign which used branch, online and direct communication

 

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