Jump Response

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SuperBreak /// direct mail, spring offers

The UK’s market leader in short breaks, SuperBreak have been established for over 30 years. they are specialists in trips to London, Europe and the rest of the UK and over 1.5 million customers travel with them each year. Customers can book through travel agents, or direct with SuperBreak online or over the phone.

The brief was to develop new direct mail creative to convert more lookers into bookers, and persuade previous customers to take another look at SuperBreak.

What we did

///   Created 2 different direct mail packs to test and establish the most effective format to achieve the lowest cost per sale

///   Rolled out the most effective format to create 2 further mailings

///   Tested use of incentives and using a FREEphone number to generate more response

 

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