Jump Response

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ING Car Lease /// direct mail

ING Car Lease were introducing a new way for companies to hire cars for their employees. The product was intended to make life a whole lot easier for Finance Directors, Fleet Managers and Office Managers alike. Jump asked to produce a piece of standout DM.

What we did

///   Acknowledging our insight that people in these types of roles are notoriously overstretched, Jump created the proposition that ordering your company car was now as easy as ordering your favourite takeaway

///   With a remit to create standout, we executed the creative to align with our insight, producing the mailing inside a typical takeaway bag

 

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