Jump Response

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Ramblers /// direct mail, savings & investments

Working on behalf of our client, Skipton Financial Services, Jump produced an integrated direct mail and press advertising campaign for Ramblers’ financial services arm. The campaign based on the familiar format of an O.S. map, was aimed at introducing SFS’s range of financial expertise and advice to the UK’s foremost walking society.

The brief was to create a standout DM mailshot to raise awareness of SFS within the Ramblers’ membership and to generate response in the form of appointment enquiries

What we did

///   Jump created a 210mm sq DM pack on uncoated stock in Ramblers branding using a 12pp fold-out map format, familiar with the walking audience

///   Wrote all the copy and created a concept which clearly signposted many different products and services, enabling Ramblers members to be directed quickly and effectively to the most relevant products


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