Jump Response

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Callcredit /// Fraud Summit event

The Royal Institution of Great Britain, is a magnificent setting for any important event. And to have ex Director General of MI5, Dame Stella Rimington, DCB, appear as a keynote speaker is a real coup. That’s why it was an honour for Jump Response to be tasked with creating and implementing the branding for Callcredit’s 9th annual Fraud Summit.

With a theme titled, The Evolution of Trust, jumped were tasked to create a standout look and feel that was not only relevant to the idea of ‘evolution’, but also represent the broader subject of fraud.

After throwing away the usual Darwinian ‘ape-to-man’ representation of evolution in the bin marked ‘hackneyed or expected’, the guys in Jump Studio played around with the idea that fraud was essentially a game of smoke and mirrors. This gave us the start of a visual nugget to develop and tie-in the evolution element, which essentially came from the fact that smoke (and in some of the executions we created to achieve a more ‘solid’ look, ink in water) constantly change state or evolve.

Screen Shot 2015-10-02 at 17.22.48Different executions were created for the headline event itself and the four main subjects covered in the Summit, including Public Sector, Consumer, Technology and Data.

The hashtag, #fraudsummit15 was featured on social media, allowing people at the Summit to post their experiences and those not attending to follow events remotely.

What we did

/// Jump rolled out the ident initially on brochureware and email content.

/// We also produced the creative to be implemented on several lightboxes at The Royal Institute, ranging in size from just under a metre to over 3m high and 7m in length.

/// Lastly, we artworked and created more then 30 separate elements to be used on the day and beyond, including name badges, signage, badges, online ads and site content.

Jump back to work.

 

More Work

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