Jump Response

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Alphabet /// direct mail

Part of the BMW Group, Alphabet are now the 3rd largest multi-leasing company in the UK. With over 140,000 vehicles under management, they tasked Jump to engage with new business prospects to communicate the key benefits of working with this bigger and better organisation.

What we did

///   Jump created an unusual interactive Direct mail format to gain stand out and tie in with core proposition of offering an improved fleet management model

///   Jump also produced tailored mailings for six target segments, including HR, Fleet and Finance Managers to ensure they received the most relevant messages

///   Supported by Jump Account Management team, mailings were phased, reinforced online and followed up by telemarketing

///   Joining up the messaging allowed Alphabet to engage with new clients at different levels and resulted in significant new business wins


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